A P R I L I S
S T O R Y

"APRILIS unveils my vision and perception of beauty, fashion, and the world as a creator. This body of work explores the dynamics of close family bonds and embarks on a quest for both inner and outer aesthetics within the realm of memories, details, and one's roots."

APRILIS founded by designer Rūta Kvaščevičiūtė is more than a brand; it's a narrative that unfolds the tale of a tight-knit family. Rūta's early years, spent alongside her great-grandmother in a family of four women, serve as the canvas for her creations.

Rooted in childhood memories, village life, the  Samogitian language, and deep family traditions, APRILIS draws inspiration from the designer's authentic experiences and the influence of a resilient family matriarchy. The brand embodies Rūta's aesthetics and values, seeking the intersection between fashion and autoethnographic narratives.

Every APRILIS product is meticulously designed and crafted in Lithuania, reflecting a commitment to quality and local craftsmanship.